Sell video footage as a creator: 11 buyers
This list of video buyers for creators holds 11 buyers. Of the 11, 7 publish a price anchor. The first three are Calliope Networks ($6.25 per minute HD, more for 4K/3D (2024)), GoPro AI Training Program (50/50 revenue share) and Troveo AI ($1 to $4 per minute of video; one creator $33k for ~1,000 hours). 9 of the 11 license non-exclusively. By type, the list holds 5 direct buyers, 3 brokers and 3 marketplaces.
Sells for: youtubers, creators, broadcasters.
Buyers named: labs (unnamed).
Listed for a published rate and non-exclusive terms.
Sells for: creators.
Buyers named: trusted AI partners.
Listed for a published price anchor and non-exclusive terms.
Sells for: creators, media companies, studios, companies.
Buyers named: Google, OpenAI (reported).
Listed for a published rate and reported payouts.
Sells for: creators, photographers, videographers.
Buyers named: 6 foundation-model labs plus hyperscalers.
Listed for a published price anchor and reported payouts.
Sells for: studios, broadcasters, sports leagues, health systems, creators.
Buyers named: most of the Magnificent Seven (claimed).
Listed for reported payouts and a stated payout model.
Sells for: creators.
Buyers named: Adobe Firefly only.
Listed for a published rate and named lab customers.
Sells for: consumers, creators.
Buyers named: labs and enterprises (unnamed).
Listed for a published rate and reported payouts.
Sells for: creators.
Buyers named: OpenAI, Meta, Google, Amazon, Apple, Reka, Lightricks.
Listed for a published rate and reported payouts.
Sells for: creators.
Buyers named: labs, enterprises.
Listed for a public page stating what it buys.
Sells for: creators.
Buyers named: Perplexity, Runway, Bria.
Listed for reported payouts and named lab customers.
Sells for: creators.
Buyers named: labs.
Listed for non-exclusive terms and a stated payout model.
What differs for sell video footage as a creator
A creator usually has a back catalog of published and unpublished footage, photos or audio. All 11 name creators among the sellers they buy from, and 6 buy from no other seller type. All 11 name video explicitly as a data type. The payout models they use are revenue share (5), upfront (3) and annual payout (2). 1 buyer publishes no payout model.
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